XL is a national brand with a local approach. XL stores are owned and operated by independent retailers. Our mission is to serve the local communities that we operate in delivering great value, choice, service and exciting promotions.

XL is part of BWG Foods UC, a leading retail and wholesale business which founded XL in 1997. XL might also be known locally as XL Stop & Shop. In 2009 we rolled out a brand new identity shortening the name to XL. We are now one of Ireland’s fastest growing symbol groups with over 240 stores.